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»transformla

Trading Desks, DSPs - I Mean Demand-Side Platforms - And The Agency - @4As Transformation LA Conference

As part of the breakout sessions on the first day of sessions at the 4A's "Transformation LA" conference,  agency trading desks and their competitors gathered on stage for a frank discussion on the use of trading desks and demand-side platforms (DSPs) at the agency. Joe Apprendi, CEO, Collective JT Batson, President, Mediaocean Quentin George, Chief... Continue reading »
by AdExchanger // March 27th, 2012 //
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