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»trafficguard

Google's Violating Its Own Invalid Traffic Policy At The Cost Of Advertisers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. The purpose of advertising is to influence behavior. But in Google’s search environment, it’s worth considering: Are your ads influencing behavior, or mainly serving as... Continue reading »
by AdExchanger Guest Columnist // April 6th, 2021 //
»
Mapping Marketers’ Next Moves In Tech’s Privacy-Focused Future

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. Tech’s push for a privacy-focused future is impacting everyone from publishers to ecommerce marketplaces, but few have felt the effects more than marketers. Amid vanishing... Continue reading »
by AdExchanger // December 22nd, 2020 //
»
 

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