Behind NYT’s First Foray Into In-Game Advertising
Crossplay is NYT’s first two-player game, and marks the first time that users will see ads within the game experience itself.
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Tracy-Ann Lim
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Candor, But Only Behind Closed Doors; The Agent And The Agentic
Despite publicly hyping AI, advertisers remain privately skeptical; AI aims to replace agencies, but tech complexity makes them more valuable partners; and Americans aren’t paying for news.
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PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum
PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.”
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OPINION: Data-Driven ThinkingSolving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy
If advertisers don’t adopt strategies in adherence with the strictest privacy laws, they are likely looking at a future of continuous pivots, wasting time and money, writes Rachel Gantz.
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S4’s Sir Martin Sorrell: Brand Marketers, Your Budgets Are Gonna Get Cut During The Next Recession
If you’re a marketer who wants to hear a comforting bedtime story about how brand marketing will endure during the impending recession, you’re not going to get it from Sir Martin Sorrell. The conventional thinking goes that if companies maintain their investment in brand marketing to stay top-of-mind, even when the going gets tough, they’ll be […]