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»Topix

How Topix Stopped Nonviewable Ads From Killing Its Slideshow Strategy

Slideshows have been hurt by growing demand for viewable inventory, as readers rarely scroll down and often click to the next slide before ads load. Topix, which buys traffic to slideshows that rack up tons of page views, was affected by this shift. Four months ago, the site’s viewability hovered around 40%, so programmatic buyers... Continue reading »

by Sarah Sluis // September 13th, 2017 //
»
'Buying Traffic Is The Way Of The Future,' Says CEO Who Made $400,000 From A Single Slideshow Last Year

If programmatic advertising has reduced readers to commodities, then Topix wants to be the ultimate trader. The site focuses on slideshows, the best way to get readers to cycle through multiple page views and earn more revenue per user. Topix’s most successful slideshow in 2016 earned $400,000. But getting that $400,000 required buying about $200,000... Continue reading »

by Sarah Sluis // February 9th, 2017 //
»
 

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