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»Todd Miller

After Ad Tech Spending Spree, It’s Time For Cheetah Mobile To Go To Market

Cheetah Mobile’s been on the prowl for ad tech since 2015, when it paid $58 million for French mobile performance marketing company MobPartner. The MobPartner acquisition is the cornerstone of Cheetah’s plan to transform itself from utility app publisher into a mobile ad vendor with global chops. Cheetah’s vision became clearer when it took the… Continue reading »
by Allison Schiff // October 6th, 2016 //
»
 

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