Nielsen Nixes Its Plan To Force Amazon Streaming Data Into Its Panels; Brands Feel The Wrath Of The Video Privacy Protection Act
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into its TV ratings, Ad Age reports. After over a week of drama, which involved exchanging letters with the Video Advertising Bureau, Nielsen is going back […]