OPINION: On TV & Video
Local TV Needs Open Standards For Automated Buying And Selling
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa. Local TV advertisers and broadcasters have heard it time and time again: “Digital’s got it all figured out.” And then, “Why can’t you be more like digital?” TV will […]