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»till faida

Social Distancing With Friends: Eyeo CEO Till Faida

Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course as the world's largest ad blocker and, more recently, as an advertising platform in its own right. For years, ad blocking was an uncomfortable topic in digital media and advertising. Nowadays, online ad platforms and mobile... Continue reading »
by James Hercher // May 20th, 2020 //
»
Podcast: Adblock Plus Soldiers On

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Eyeo and its Adblock Plus browser extension don't grab the headlines they did in 2015 and 2016, when ad blocking rates in the US and Europe surpassed 20% of desktop users. But mobile ad blocking failed to meet doomsayers' warnings. Still, the company has pressed... Continue reading »
by Zach Rodgers // August 25th, 2017 //
»
 

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