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»Thrillist CoLab

How Thrillist Studied The Impact Of Its Biggest Branded Viral Hit

When Thrillist’s branded video of a fake grandpa weightlifting on Muscle Beach tallied more than 50 million Facebook views in 48 hours, it seemed to validate the pub’s 2015 decision to expand its editorial and sponsored video operations. But Thrillist CoLab, the branded content arm of Thrillist, wanted to test if the viral hit actually... Continue reading »

by Sarah Sluis // September 1st, 2016 //
»
 

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