Threads

Everyone has an opinion on OpenAI’s revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount.

WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a standalone AI app, while hinting at monetization opportunities.

Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta.

At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut.

Threads will introduce ads to capitalize on users fleeing X; Perplexity tests ads and sponsored queries; and Amazon pulls the plug on Freevee.

The Threads app is a counterpoint to the argument that scale and reach are what count. Plus, the USPS has been disclosing info on customers.

In today’s newsletter: President Joe Biden signs the TikTok ban into law; upscale grocery and convenience store chain Foxtrot closes down; and IPG has a rough Q1.

In today’s newsletter: The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube as part of their TV strategies; and Threads will launch ads later this year.

In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade And Trade-Offs Tech regulation proponents in the US Senate traveled to Belgium last month, where they discussed their EU counterparts’ relative success “bringing Big Tech to heel,” The Information reports. Paul Tang, a Dutch parliamentary rep, said Americans test issues in protracted […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Gripe Google is refunding agencies for “billing discrepancies,” aka ads that ran in places where they weren’t supposed to, Ad Age reports. The refunds (which Google refers to as credits) closely follow the viral Adalytics report alleging that YouTube placed TrueView ad […]

We spoke with Justin Osofsky, Meta’s head of online sales, operations and partnerships to get a pulse on the state of Meta’s business, including automation, AI and Threads, of course.

There was so much growth across nearly every area of Meta’s business (with the exception of Reality Labs, its R&D division for the metaverse, which lost $3.7 billion in Q2) that Q2 was actually rather boring. And so, instead of ratting off more stats, here are five takeaways from Meta’s Q2 call in case you missed it.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Spot Spotify added 10 million subscribers since last year, bringing its total to 220 million paid users. Most streaming TV services would hire a troupe of trumpeters to announce that news. For Spotify, though, it isn’t enough to assure investors of […]

When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of future performance, it’s only a matter of time (and user engagement).

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharing Is Caring Snapchat is a mobile-first social net, though it’s still not native to the world of influencer marketing. (It took off because the posts disappeared.) Attracting legit social creators and influencers is critical to the health of the social net. But […]

Bank-Erupted The private equity firm and empty LLCs schlepping MediaMath through its bankruptcy process face a new class-action suit brought by former employees over alleged labor violations. Justin Adler-Swanberg, until recently MediaMath’s director of product strategy in charge of marketplace quality and compliance, is the named plaintiff. The filing says roughly 200 MediaMath employees who […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Thread-Handed Tech companies rarely credit competitors when they copycat a feature or product.  When Mark Zuckerberg published the first Instagram Stories post in 2016, he avoided citing Snapchat, although the term “Stories” itself is a blatant ripoff. When YouTube and Instagram unashamedly […]