The Verge Says Pubs Need To Get Real About Google's Search Changes
Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.
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The Black Market For Facebook Customer Service; Caught Up In Case Law
A web crime ring that sold Facebook account service tickets collapses in dramatic fashion; how US antitrust precedent could inform the DOJ/Google ad tech trial; and more publishers turn to paywalls as the open web shuts its gates.
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With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution
In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its […]
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ViacomCBS Becomes Paramount; Why Bing Users Actually Use Bing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of Paramount Importance ViacomCBS became “Paramount” on Wednesday, elevating the name of its core streaming service. Paramount Plus is not even a year old yet (it turns one in March), but its subscriber base totals 32.8 million. The broadcaster netted 9.4 million total new […]