What The Trade Desk Means When It Talks About Premium
To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its alternative ID. It’s also betting the farm on CTV.
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Comic: The 'Premium' Internet
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Can Etsy Survive If China Wins Ecommerce?; Google’s Self-Reported Oopsies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Etsy’s Unwinnable Hand Etsy, the handmade and vintage product marketplace, is in a bind. Chinese manufacturers of super-cheap plastic and clothes (namely, Temu and Shein) are hoovering up paid media shopping traffic across the major online funnels (namely, Meta, Google and Apple). So it’s […]