How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits
Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.
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PubMatic’s Agentic AI Is Going Beyond Direct Deals
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
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Publishers Are Betting On Curation And Direct-To-DSP Deals For Long-Term Growth
Just because curated PMPs and direct-to-DSP deals are trendy doesn’t mean they should be the focus of every publisher’s tech stack.