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The Trade Desk OpenPath

Programmatic

PubMatic’s Agentic AI Is Going Beyond Direct Deals

BY Anthony Vargas// May 8th, 2026

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
Publishers

Publishers Are Betting On Curation And Direct-To-DSP Deals For Long-Term Growth

BY Anthony Vargas// March 12th, 2025

Just because curated PMPs and direct-to-DSP deals are trendy doesn’t mean they should be the focus of every publisher’s tech stack.