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»The Post

Washington Post Builds Its Own Ad Tech To Speed Up Mobile

Although The Washington Post partners with Facebook Instant Articles and Google AMP, which help speed mobile load times, it’s also striking out on its own. Over a two-month period, a team of Post engineers cobbled together a proprietary tech solution called Zeus that sped mobile page-load times by 75%. Viewability improved by 20% in current... Continue reading »

by Sarah Sluis // September 26th, 2016 //
»
 

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