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»TextNow

How Free Phone Service App TextNow Turned To Alternative IDs After ATT

With mobile device IDs falling by the wayside, it’s harder than ever to monetize in-app ad inventory. The app-based phone service TextNow, which offers free calls and texting subsidized by ads, is especially vulnerable to the ongoing deprecation of mobile device IDs. The company monetizes its offering on any internet-connected device through the use of… Continue reading »
by Anthony Vargas // April 13th, 2022 //
»
Ken Willner, chief growth officer, TextNow
TextNow: ‘We’re Always Looking For Ways To Marry Monetization With Value’

“The Sell Sider” is a column written by the sell side of the digital media community. TextNow, a free text, voice and video calling app, is on track to hit $100 million in revenue this year, up from $62 million in 2020. The company is profitable. Fun fact, most of that revenue comes from advertising.… Continue reading »
by Allison Schiff // December 17th, 2021 //
»
PubNative Intros A Hybrid Approach To Mobile Header Bidding

Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency along with the revenue bump. On Thursday, mobile monetization platform PubNative released a hybrid server-side/client-side header bidding tool to help publishers bring in more dough without messing up the UX. Dubbed HyBid, the solution allows… Continue reading »
by Allison Schiff // June 28th, 2018 //
»
Leanplum Raises $29 Million Series C To Answer The Call For Mobile Marketing Clouds

Apps are looking for marketing cloud-like capabilities. But they’re not going, or can’t afford, to spend the kind of money marketers have historically dropped on a traditional marketing cloud integration. Leanplum, which on Tuesday announced its $29 million Series C led by Canaan Partners with participation from Kleiner Perkins and Shasta Ventures, is positioning itself… Continue reading »
by Allison Schiff // October 18th, 2016 //
»
 

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