• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»TextNow

PubNative Intros A Hybrid Approach To Mobile Header Bidding

Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency along with the revenue bump. On Thursday, mobile monetization platform PubNative released a hybrid server-side/client-side header bidding tool to help publishers bring in more dough without messing up the UX. Dubbed HyBid, the solution allows... Continue reading »
by Allison Schiff // June 28th, 2018 //
»
Leanplum Raises $29 Million Series C To Answer The Call For Mobile Marketing Clouds

Apps are looking for marketing cloud-like capabilities. But they’re not going, or can’t afford, to spend the kind of money marketers have historically dropped on a traditional marketing cloud integration. Leanplum, which on Tuesday announced its $29 million Series C led by Canaan Partners with participation from Kleiner Perkins and Shasta Ventures, is positioning itself... Continue reading »
by Allison Schiff // October 18th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Industry Reacts To Google’s Bold Claim That FLoCs Are 95% As Effective As Cookies
  • Google Claims FLoCs Can Be Nearly As Effective As Cookie-Based Ads
  • Google Ends Its Silence On IDFA Prep Plans, Won’t Show ATT Prompt In Its Apps
  • Verizon Media Reports First YOY Growth In Q4 Since Yahoo Buy
  • Devs Are So Behind On Post-IDFA Prep That This Mobile DSP Had To Create Its Own App To Test SKAdNetwork
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved