• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Teresa Fusaro

  • Teresa Fusaro, Global Product Group Director, Marketing Activation Tech & Digital at Reckitt
    OPINION: Data-Driven Thinking

    Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective

    By Teresa Fusaro, Reckitt// June 13th, 2024

    Media governance measures advertisers can put in place to navigate the complexity of brand safety and gain better control of the quality of their media spend.

    Tagged in:
    • ad verification
    • Adfidence
    • alphabet
    • amazon
    • ana
    • brand safety
    • doubleverify
    • DV360
    • facebook
    • google
    • Google Ads
    • instagram
    • integral ad science
    • ivt
    • media quality
    • Meta
    • MFA
    • Oracle Moat
    • Reckitt
    • Teresa Fusaro
    • the trade desk
    • youtube

Popular

  1. CTV Roundup

    What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends

  2. Platforms

    The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards

  3. AI

    Google Rolls Out Chatbot Agents For Marketers

  4. Comic: "Don't worry, it's simple."
    Data Privacy Roundup

    A Programmatic ‘Kill Switch’? Why Google’s ‘RTB Control’ Isn’t Sparking Panic

  5. AdExchanger Content Studio

    Why CTV Belongs At The Center Of Every Omnichannel Strategy


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Most Powerful Women

December 4, 2025
Current
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved