Video ad platform Ooyala is slowly being disassembled and sold piece by piece. On Thursday, Ooyala revealed it had sold its online video platform to Brightcove for $15 million. The deal is expected to close in mid-2019. Brightcove, founded in 2004, provides a similar cloud-based video distribution solution as Ooyala. Its clients include Acorn TV, […]
Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at Telstra-owned video platform Ooyala. While traditional TV teams are accustomed to buying on a reserved basis, automated guaranteed deals could diversify the direct orders process. Broadcasters could subsequently gain more flexibility around […]
Video content management and distribution platform Ooyala revealed on Monday it had acquired Nativ, a London-based interactive video ad platform that helps brands and media companies manage TV and video content and ad creative. Terms of the deal were not disclosed. The purchase comes after Ooyala’s acquisition of European video supply-side platform Videoplaza and the […]
The turf war for programmatic video technologies wages on. Video distribution and analytics platform Ooyala, acquired by Australian telco Telstra in August, revealed Monday it would purchase London-based video supply-side platform Videoplaza for an undisclosed sum. Read the release. This is a critical move for Ooyala, which focuses on helping publishers run and operate their video business by managing content, metatags, […]
Australian telco Telstra has acquired video-monetization, streaming-video and content-management company Ooyala, the companies revealed Monday. Telstra had already invested $61 million for a 23% stake in Ooyala, which works with supply-side inventory partners and publishers to help monetize video content, and now owns 98% for an additional $270 million investment. Read the release. The acquisition, which is expected […]
Earlier this month, streaming video distributor Ooyala raised its fifth funding round — $35 million from Telstra Applications and Ventures Group, the investment arm of Australia’s telecom giant, Telstra. In addition to giving Ooyala a big opening in Telstra’s home country, the move also signaled a new level of importance for Ooyala to try to […]
