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»tealeaf

IBM Discusses Tealeaf And CMO's Customer Experience Management Needs

On Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release. Jay Henderson, Strategy Director of IBM Digital Marketing, discussed the acquisition and its implications with AdExchanger. AdExchanger: What does the Tealeaf acquisition by IMB... Continue reading »
by AdExchanger // May 4th, 2012 //
»

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