The only certainties in life are death, taxes and multiple definitions of “viewability.” The Media Rating Council (MRC) defines a video ad as viewable if half of that ad is in-view for a minimum of two consecutive seconds, but others, like media agency GroupM, are demanding all pixels be in-view with the sound on for at least 50% […]
If four video ad tech acquisitions in the second half of 2014 weren’t enough evidence the space is hot hot hot, a barrage of new investments in video marketing startups should help drive that point home. Vidyard, a video marketing automation platform, just raised $18 million in Series B funding from Bessemer Venture Partners and […]
The promise of “always in-view” ad formats sounds like panacea, but Parisian video supply-side platform Teads, which merged with European video platform Ebuzzing in the spring, is aggressively expanding into the US to tackle that very issue in video. The merged companies, which as of Monday will take the name Teads, had $100 million in revenue […]
