A few years ago, industry observers wondered if retailers would survive in the face of ecommerce competition. Now it’s become apparent that brick-and-mortar companies have not only weathered the storm, they’ve emerged as a kind technology platform for vendors to build on. But despite numerous startups catering to retailers, there aren’t any major players like […]
In 2012, Target had to swallow a few hard truths. Its digital platform relied solely on third-party code and it had little to no engineering talent in-house. And it was playing catch-up with mobile. “My focus has been on moving toward an agile product model where we rewrote our code [over three years] for about […]
Target’s December data breach, which exposed the credit card and other personal information of as many as 110 million customers in late 2013, was calamitous for Target, scary for its customers, and an “early Christmas present” for identity protection brand LifeLock Inc., according to the company’s head of media. But rather than sit back and […]
Nathan Jokinen, once the manager of new business development and digital vendor marketing at Target, was introduced last Wednesday as the VP of strategic development at advertising technology company Adconion Direct. After nearly a decade spent with the big-box retailer, which this holiday season introduced in-store pick-up for online orders, Jokinen spoke with AdExchanger about […]
The Black Friday holiday shopping tradition has been turned on its head, thanks to social media and Facebook. While retailers continue to encourage customers to rise before the sun on the day after Thanksgiving, they are adding ever more Facebook deals and apps, as well as mobile tools, that can be used throughout Thanksgiving week. […]
