Mobile demand-side platform (DSP) Tapad has hired Ben Regensburger, the former president of the DoubleClick ad exchange in EMEA and APAC before its acquisition by Google. Regensburger will serve as president of Tapad Europe. He joins Jim Clark, formerly of Turn, whom Tapad brought on this month to lead media and programmatic ad sales, as well […]
Although vendors are rushing to patent cross-channel ad-targeting solutions, this does little to address the lack of industry standards for cross-channel performance metrics. Adelphic announced in early December that it had patented its technology for creating a unique identifier that can be applied to the same individual across multiple digital devices such as smartphones, tablets […]
With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail marketers are scrambling to get a piece of the seasonal shopping pie. Among the key trends marketers are watching is the forecasted surge in mobile price comparisons and commerce; comScore estimated […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Jordan, senior vice of president of product and strategy at Tapad. Internet ad revenues hit a record $20.1 billion for the first half of 2013, up 18% over the […]
Attribution firm Adometry has combined its ad-tagging infrastructure with Tapad’s cross-device ad-targeting technology, the companies said today. Austin, Texas-based Adometry aggregates and analyzes data from multiple advertising streams to help advertisers understand how their ad dollars are performing. Using an algorithm, the company processes data from email marketing campaigns, banner and display ads, social media […]
Mobile advertisers must get better at understanding their customers or risk repeating the mistakes made in traditional display advertising, according to panelists at Neo@Ogilvy’s client event, Mobile Day, which took place yesterday in New York City. “The challenge for many brands is that the user experience breaks down when consumers go from one device to […]
