Take-Two Interactive

Could Epic’s rough patch mean ads in Fortnite?; TV’s shot to end the reign of direct insertion orders; and publishers learn how to game AI search summaries.

On Tuesday, mobile video ad platform LoopMe bought mobile monetization platform Chartboost from mobile game publisher Zynga. That’s a lot of mobile. But with more scale and direct connections to app publishers, said LoopMe CEO Stephen Upstone, “more brand dollars are going to move into the app environment.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server.  SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]

Mobile game developer Zynga closed its acquisition of ASO provider Storemaven on Monday. Zynga, which declined to share the terms of the deal, is acquiring all of Storemaven’s IP and technology, and it will add Storemaven’s staff of 50 to its current headcount of 2,900. Storemaven founder and CEO Gad Maor will continue to lead the Storemaven team.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News It Or Lose It Influencer journalism is a dangerous trend, according to Jessica Lessin, editor-in-chief of The Information. “Long term,” Lessin writes, “the current obsession with treating journalists like influencers isn’t healthy for journalism.” For one, so-called “elite reporters” generally don’t abide by […]