Take-Two

Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker of FarmVille and Words With Friends, spent $250 million to acquire in-app monetization platform Chartboost. But don’t call Zynga a “content fortress,” says Scott Koenigsberg, Zynga’s chief product officer.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News It Or Lose It Influencer journalism is a dangerous trend, according to Jessica Lessin, editor-in-chief of The Information. “Long term,” Lessin writes, “the current obsession with treating journalists like influencers isn’t healthy for journalism.” For one, so-called “elite reporters” generally don’t abide by […]