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»Swrve

Futuristic Smart Tech Aside, It’s The Handshake That Gets Deals Done At Mobile World Congress

When Adam Warburton – head of mobile at British foreign currency exchange company Travelex – came to Barcelona for last year’s Mobile World Congress, his mission was to comb the exhibition halls and find a marketing technology partner. At the time, Warburton had just started at Travelex after a two-and-a-half-year stint as a mobile manager... Continue reading »

by Allison Schiff // February 26th, 2016 //
»
Nosing In On Omnichannel: Swrve Buys adaptiv.io, Snags $30 Million In Series C

App marketing vendors are starting to talk about omnichannel. That includes Swrve, the marketing automation company which announced Wednesday that it had acquired adaptiv.io, a smaller data automation player. The move is aimed at helping brands “orchestrate user experiences across traditional channels and mobile channels,” said Swrve CEO Christopher Dean. That makes sense since no... Continue reading »

by Allison Schiff // November 11th, 2015 //
»
 

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