StrongView on Thursday merged with marketing automation system Selligent. Private equity firm HGGC owns majority stakes in both companies. As a combined company, Belgium-based Selligent and Redwood City, Calif.-based StrongView will employ about 350 people. The goal is to expand products and services internationally, said Selligent co-founder and CEO André Lejeune. Lejeune will serve as […]
Once again, a private equity firm has bought a majority stake in a marketing tech company. Email marketing solutions provider StrongView will get a strategic growth investment from private equity firm HGGC. The deal is expected to close in 30 days, and financial terms weren’t announced. Read the release. HGGC has a solid background in […]
From 2010 to 2013, enterprise giants like Adobe, IBM, Oracle and Salesforce.com collectively spent close to $30 billion acquiring digital marketing technologies. Yet, enterprise platform companies will continue to invest to fill gaps in their marketing stacks in 2014, experts predict. Email, one of the oldest of digital channels, still remains an attractive target for […]
As Google continues to expand its efforts in search, display, video and mobile, and address consumers across digital marketing channels, the company has obvious aspirations to become a more holistic solution for marketers. The seeds of Google’s marketing – not just advertising – plans could be linked even to the name of its platform: the DoubleClick Digital […]
Rob Brosnan, a Forrester Research analyst covering customer intelligence and interactive marketing, has secured a new post as SVP of strategy for marketing technology company StrongView. One of the remaining independent marketing-automation platforms, StrongView recently rebranded from the name “StrongMail,” a move company CEO Bill Wagner said is representative of cross-channel buyer needs in today’s […]
When people talk to StrongView (was StrongMail) CEO Bill Wagner about his company’s decision to re-brand (see last week’s release), he says that it’s often less about why they re-branded, but more about why they waited so long. StrongView was originally founded in 2002 as an email infrastructure company and, like other email infrastructure companies […]
