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OPINION: On TV & Video

Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud

By Greg Smith, StreamVantage// February 9th, 2026

When it comes to managing fraud, there are four steps CTV publishers should take to remove bad actors from the supply chain.
OPINION: On TV & Video

Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It

By Greg Smith, StreamVantage// May 6th, 2024

Multiple factors such as buy-side practices, the CTV industry structure and shortcomings in ad tech contribute to CTV’s ad frequency problem. Yet there are several ways to overcome these limitations.