Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI.
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Advertisers Love Their CTV … Despite An Abundance Of Programmatic Landmines
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris Kane, founder of Jounce Media.
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LATAM Airlines Switches To Sustainable Video Ads
Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with SeenThis, which has streaming technology to speed up video ad delivery.
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TikTok Seeks To Preempt Brand Safety Fears; Hulu Rethinks Streaming Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Or Bust TikTok may offer a curated feed of content that will appease advertisers as brand safety becomes a bigger concern on the platform. The feed of vetted TikTok creators will enable the app to charge advertisers higher rates for guaranteed brand […]