• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Stream Ads

Yahoo Stream Ads Rely On Location Data, Contextual Targeting

While Yahoo has lately focused on buying and rolling out consumer-facing products, the Sunnyvale company also has ambitions around advertising. It drew attention to them yesterday, unveiling plans to add its Stream Ads format to several properties. Yahoo first introduced Stream Ads, which it refers to as a native ad format, to its homepages in… Continue reading »

by Judith Aquino // August 28th, 2013 //
»
 

Popular Today

  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • earnings
    Walmart’s Advertising Revenue Is Small But Soaring
  • AdExplainer
    AdExplainer: How To Use Attention Metrics
  • Mobile
    Unity Rejects AppLovin’s Bid And Sticks With IronSource
  • OPINION: Data-Driven Thinking
    DTC Data Isn’t Enough To Fully Inform Retail Advertising – That’s Where Loyalty Programs Come In

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved