Stream Ads

  • Yahoo Stream Ads Rely On Location Data, Contextual Targeting

    While Yahoo has lately focused on buying and rolling out consumer-facing products, the Sunnyvale company also has ambitions around advertising. It drew attention to them yesterday, unveiling plans to add its Stream Ads format to several properties. Yahoo first introduced Stream Ads, which it refers to as a native ad format, to its homepages in […]

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