• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»Steve Plimsoll

Mindshare Data Chief Ivins Wants To Tear Down Walls Around First Party Analytics

Earlier this month, WPP Group media agency Mindshare created the post of "chief data officer" and hired analytics veteran Bob Ivins to fill it. Ivins arrives from Comcast where he worked on addressable TV efforts as VP of the Comcast Business Intelligence Group and the Comcast 360 sales unit. Before that he held executive posts... Continue reading »
by David Kaplan // September 16th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here's How Much Top Ad Tech Execs Make In A Year
  • As Ad Spending Falls, Savvy Marketers Turn Focus To Optimizing Cross-Platform Reach
  • How Georgia-Pacific Optimizes Buys With Real-Time Sales And Viewership Data
  • Introduction To TV Advertising: MVPDs, Local And Addressable TV
  • Agencies, Consulting Firms Make A Big Showing In 2020 Inc. Mag Revenue Survey
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved