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»Steve Plimsoll

Mindshare Data Chief Ivins Wants To Tear Down Walls Around First Party Analytics

Earlier this month, WPP Group media agency Mindshare created the post of “chief data officer” and hired analytics veteran Bob Ivins to fill it. Ivins arrives from Comcast where he worked on addressable TV efforts as VP of the Comcast Business Intelligence Group and the Comcast 360 sales unit. Before that he held executive posts… Continue reading »
by David Kaplan // September 16th, 2013 //
»
 

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