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»steve goldberg

Being Upfront About The NewFronts

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead at Empirical Media. The recent NewFronts were super cool. Ambitious content, breakthrough ideas, blowout parties, even the guy who sings “Happy” wearing that weird hat. There is no doubt it... Continue reading »
by AdExchanger // May 23rd, 2014 //
»
Mobile Myths That Drive Publishers Onto The Ledge

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead at EmpiricalMedia. Mobile — and making sense of mobile — simply perplexes people. I have numerous even-tempered clients and colleagues who have been driven into a rage when tasked with... Continue reading »
by AdExchanger // April 11th, 2014 //
»
Don't Fix RTB

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. The industry has gone into full hand-wringing mode over fraudulent traffic, spurious clicks and low levels of viewable ads. That is good. After all, these are serious issues and... Continue reading »
by AdExchanger // March 7th, 2014 //
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As Programmatic Flies High, Watch Out For Its Crosshairs

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. “What was the exact day programmatic went from mostly aspiration to complete validity?” This is a serious question I posed last week to 10... Continue reading »
by AdExchanger // February 10th, 2014 //
»
Why Ad Tech Is Harder Than The Pizza Business

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. A recent blog post written by Seth Sternberg, one of the founders of Meebo, postulated that ad-tech businesses are exceptionally hard to run. In a... Continue reading »
by AdExchanger // November 6th, 2013 //
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