The Meta Fraud Tithe; AI Is Out-Negotiating SaaS
Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.
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Stephan Pretorius
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OPINION: Data-Driven ThinkingWhy Publicis Is Winning
Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.
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PODCAST: AdExchanger TalksThe Skeptical Technologist
AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”