AdExplainer: What Are The Different Types Of Video Game Ads?
Video games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads and rewarded video. Marketers can also sponsor and advertise on channels related to gaming, such as at esports events and across online streaming platforms, particularly Twitch and YouTube. And we can’t forget about the metaverse.
Tagged in:
- advergames
- Andre Sevigny
- around-the-game ads
- Bidstack
- dentsu
- ecommerce
- esports
- forrester
- Francesco Petruzzelli
- in-game advertising
- influencer marketing
- Kelsey Chickering
- metaverse
- microsoft
- microtransactions
- mobile gaming
- PMP
- pubfinity
- rewarded video
- Sarah Stringer
- Sony
- Steam
- Twitch
- Video game advertising
- youtube