Keeping AI Costs In Check; Selling Your Data To The Highest Bidder
AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads.
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Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers
Google’s Spirit Airlines data stockpile is feeding AI; ChatGPT’s advertiser switcheroo; and X’s rage-baiting isn’t the engagement signal advertisers are looking for.
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Spirit Aims For New Heights In The Airline Experience
As one of the largest ultra-low-cost carriers in the US, Spirit Airlines became synonymous with nickel and diming passengers for anything beyond a basic seat. But with a recent CEO change and a planned site relaunch this fall, Spirit is also trying to become more data-driven to improve customer retention and new passenger acquisition. “We’re […]