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»SocialGuide

Nielsen Unveils Its Twitter TV Ratings Product

Panel-based TV ratings and TV-themed "social buzz" are on a collision course, and audience research mainstay Nielsen is doing everything it can to retain its pole position.  The company today announced "Nielsen Twitter TV Ratings" to measure TV-related Twitter discussion -- both the volume of discussion and its total reach. Last fall, Nielsen, through a joint... Continue reading »
by Kelly Liyakasa // October 7th, 2013 //
»
 

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