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Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

BY James Hercher// September 10th, 2025

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.
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- Retail Media
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Platforms

Google Extends Shopping Ads To YouTube

BY Alison Weissbrot// November 5th, 2019

Google is taking advantage of all the product discovery happening on YouTube. The company said on Tuesday that advertisers buying Shopping Ads can extend their campaigns so those ads show up on YouTube’s home page and search feed. Google first let marketers use its search data to inform YouTube targeting back in 2017. User behavior, […]
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