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»shoppable creative

LoopMe Lights Up In-App Shoppable Creative

It’s clunky getting people to add something to their shopping cart from a display ad.  Ad tech company LoopMe launched Tuesday a shoppable in-app unit designed to streamline that process. “The more you can reduce the number of clicks, the better it is for conversion,” said Par Vajihollahi, marketing manager at vitamins and supplements maker... Continue reading »

by Alison Weissbrot // March 10th, 2020 //
»
 

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