AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those that convert. Shop Campaigns went GA for all merchants on Wednesday.
Subscription Conniptions We live in a “subscription economy” now, writes Nieman Labs. You don’t buy the Aladdin DVD; you subscribe to Disney+ “until you die or your card expires.” But as subscriptions become more important business metrics, particularly in news and entertainment, it’s important to be honest about what companies mean when they report subscriber […]
