Shailley Singh

2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.

Forget cookieless. Now it’s time for ID-less solutions. No doubt you’ve heard someone drop that buzzword in a conversation recently. But what are they, exactly?

We asked industry experts: Will the EU’s newly passed AI Act put a damper on the enthusiasm surrounding generative AI in advertising, or is it good to have these guardrails, and why?

As bold and ambitious as Privacy Sandbox is, it’s rolling out with a lot of confusion and ambiguity. And there’s plenty about the new paradigm that we don’t currently understand.

The question “How do you define a data clean room?” no longer has a subjective answer.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New You YouTube is once again the title sponsor of VidCon, Tubefilter reports. It lost that honor last year (after seven years of top billing) when TikTok took its place for the 2022 show, which was the first VidCon following a three-year […]

One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI is technology that stitches together ads within a video stream before the stream loads on a user’s device. Most of the demand is coming from the explosive growth of CTV, but it can be used in any connected or over-the-top (OTT) video environments, including social.

First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a new working group focused on developing standards and best practices for deploying PETs, or “privacy-enhancing technologies.” The first meeting is on March 4.