Reddit’s Full-Funnel Play Nets 74% Ad Revenue Growth
While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”
While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates.