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»serge del grosso

Digital Co-Branding: The Anti-Programmatic Buying Strategy

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Del Grosso, Media Director of SapientNitro. Digital-media planners are facing increasing pressure, and not just from their usual heavy workloads. There’s also all the pressure from the new... Continue reading »
by AdExchanger // June 24th, 2013 //
»
 

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