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OPINION: Data-Driven Thinking

Transitioning To In-House Is All About Creating A Data-Driven, Tech-Enabled Media Model

BY AdExchanger// March 3rd, 2021

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Del Grosso, SVP of media services at Merkle. 2020 has forced the marketing and advertising industries to re-evaluate the client/agency relationship. This has been especially true as marketers continue […]
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OPINION: Data-Driven Thinking

Digital Co-Branding: The Anti-Programmatic Buying Strategy

BY AdExchanger// June 24th, 2013

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Del Grosso, Media Director of SapientNitro. Digital-media planners are facing increasing pressure, and not just from their usual heavy workloads. There’s also all the pressure from the new […]
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