Sense Networks

Online business directory company YP announced Monday its acquisition of mobile ad firm Sense Networks for an undisclosed sum. Sense Networks offers location and behavioral-based ad targeting capabilities. Sense Networks analyzes data sets such as the latitudinal and longitudinal information in ad requests from mobile apps to help advertisers target mobile users. Its offerings include […]

Sense Networks is trying to position itself as “the big data” company of mobile. But with all the worries about privacy on what consumers regard as their most personal device, the company believes it can rely on anonymous data – such as the kind contained in apps that users opt in to – as a […]