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»semantic targeting

With Pharma's Ability To Target Limited, Precision Health Prescribes Regimen Of Context And Geography

Precision Health Media is one of a large number of ad tech companies that began life as a vertical ad network and have been trying to evolve into a broader "platform." The New York-based company still has many of the attributes of an ad network -- it was initially known as Good Health Media when... Continue reading »
by David Kaplan // October 17th, 2012 //
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Peer39 Announces Latest Supply-Side Integration With Rubicon Project; CEO Ellenthal Discusses Semantic Ad Momentum

Peer39 announced today that it has integrated its semantic targeting technology into Rubicon Project's REVV platform. From the release, "This partnership will also allow the more than 600 demand sales channels (ad networks, exchanges, DSPs, etc.) that transact in the Rubicon Project’s REVV Marketplace to optimize their display advertising campaigns based on Peer39 cookie-free semantic... Continue reading »
by AdExchanger // December 14th, 2010 //
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Peer39 Brings Its Semantic Technology To AppNexus Real-Time Ad Platform

Today, Peer39 announced that it is bringing its semantic technology to AppNexus' real-time ad platform. Accordant Media Co-Founder Matt Greitzer comments in the release about its relevance to his company's media buying needs: "With access to Peer39's data, all impressions can now be relevant so we never have to buy Run of Network again." AppNexus... Continue reading »
by AdExchanger // September 15th, 2010 //
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Peer39 Leveraging Semantics to Help Publishers and Ad Platforms Capitalize on Display Ad Inventory Says CEO Solomon

Amiad Solomon is CEO of Peer39, an online semantic advertising technology company. AdExchanger.com: Please describe momentum in 2009 for Peer39. AS: This has been a breakout year for us as we have been recognized as the leading innovator in the field of semantic advertising and targeting. Early in 2009 we started working primarily with publishers... Continue reading »
by AdExchanger // October 21st, 2009 //
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