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»Saurabh Sharma

A Briefing With Amazon, Ad Tech's Dark Horse

Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market it more aggressively to holding companies and independent agencies. Then it made a big move this month with the launch of server-side bidding for publishers, a major evolution of its header bidding product that reduces... Continue reading »
by Zach Rodgers // December 20th, 2016 //
»

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