Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,
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Sarah Harms
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Shopify’s Data Returns; But What Happens To The Privacy Lawyers?
Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its data more accessible.
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For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’
The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year.
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Higher, Further, FAST-er: CTV Will Keep On Growing In 2025
As the new year begins, expect CTV growth to continue blasting along with a vengeance. Experts are “bullish” on the channel and believe that many of 2024’s biggest CTV trends will continue well into 2025.