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Sandro Catanzaro

  • Comic: In-game advertising
    Ad Exchange News

    Netflix Verification Hits The Market; The Metaverse Has Already Lost Its Shine

    BY AdExchanger//

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]

  • OPINION: Data-Driven Thinking

    Chief Creative Officers Should Live And Breathe Data

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sandro Catanzaro, co-founder and senior vice president of innovation and analytics at DataXu. We’ve come a long way since the Don Draper days of advertising, when creatives would drink Manhattans […]