The AdMonsters blog is discussing Pubmatic’s AdPrice Index which they see as “a gauge for publishers on what returns they should be seeing from their network efforts – outsourced or not.” Rob Beeler, Vice President of Content and Media for AdMonsters, raises the question on whether or not sites should even run ad networks. Ivan […]
Hang on to your hats – the world is going to end! Wait, why bother hanging on to your hats if the world’s going to end? Another report came out showing a slump in ad spending year over year. This time its Pubmatic’s quarterly review of display advertising pricing, the AdPrice Index, as seen from […]
Fear not. News of gloom and doom in regards to Wall Street and the U.S. economy have not stopped ad exchange players AdMeld and ContextWeb according to this week’s issue of Crain’s New York. Judith Messina of Crain’s writes about hope beyond the rubble: “Four-year-old ContextWeb (owners of Adsdaq) says it has been nearly doubling […]
