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»RTG

From RTB to RTG: OpenX Launches Private Marketplace Hybrid Dubbed Real-Time Guaranteed

OpenX unveiled a new product Tuesday, real-time guaranteed (RTG), with features that fall between private marketplaces and automated guaranteed. The aim is to solve drawbacks to each current buying method. One of the biggest complaints about private marketplaces is that they don’t deliver the scale both sides want. And one of the biggest complaints about... Continue reading »
by Sarah Sluis // January 26th, 2016 //
»
 

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