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  • Comic: RTB Bowl (Real-time bidding Super Bowl)
    Comic

    Comic: RTB Bowl

    BY //

    Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

  • Samuel Youn, VP, Programmatic at Chegg
    OPINION: The Sell Sider

    It’s Time To Move To A SaaS Model For SSPs

    By Samuel Youn, Chegg//

    While an SSP’s primary function as the technological connection to advertising demand for publishers remains, the strategic value an SSP provides has changed. So it might be time for SSPs to abandon revenue sharing with publishers in favor of a software-as-a-service (SaaS) model.