With additional reporting by Kelly Liyakasa. Rovi Corp., a maker of cloud-based analytics technology for TV and media companies, revealed Friday it would acquire TiVo for $1.1 billion in cash and stock. The combined company will be called TiVo once the deal, which is subject to regulatory and shareholder approvals, closes. “The combined capabilities of […]
When Undertone released its programmatic platform Virtuoso in September, the goal, according to co-founder Eric Franchi, was for it to eventually become the primary console of brands and agencies that want to purchase high-impact ad units, or ads that use unique formats designed to snag the audience’s attention. The onetime ad network has hired George […]
Beginning in Q3 of last year, American Airlines began buying connected TV ads using Rovi’s interactive guide page. The goal was to raise its profile among travelers coming from the UK. The airline won’t disclose how much it spent with Rovi’s ad network – through its agency Universal McCann – on interactive TV ads, but […]
As ad tech companies make inroads in doing that, Rovi Corp., the company that both serves as the TV Guide of smart TVs and the operator of an ad network on connected sets, is unveiling a data product that’s designed for cross platform deals, starting from the set-top box and continuing to the web. In […]
