ROMO

Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.

No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach.